James – the iconic shopping butler – is the world's first designer shopping trolley and is named after the legendary butler James in the world-famous New Year's Eve film "Dinner for One." James is a person with character, so never call him "shopping cart," "trolley," "heeled car," or even "cart," but always by his name, "James." Then he will be at your side for many years to come.

With its cool, colorful, and stylish appearance in over 175 different individual designs, James radically breaks with the old-fashioned and dusty image of its run-of-the-mill predecessors and becomes an attractive personal companion for modern people of all generations who finally want to stop lugging around. It's becoming a must-have for a style-conscious urban society that values quality of life, health, mobility, and environmental protection. It frees you from burdens, protects your back, promotes exercise, complements gentle mobility, enables car-free shopping on foot in your local area, supports regional trade, helps avoid plastic bags—and it does all this with unmistakable style, confident charm, and colorful extravagance that brings life and fun to the drabness of everyday life.

James is much more than a trolley; James is a way of life, a lifestyle, a joyful cult; he is your personal butler, who will be at your side from now on and make your life royally easier!

James is produced in high quality and, due to its versatility, in limited editions by "Lady James" Meret – a one-woman startup in Vienna, Austria. Robust fabric and high-quality chassis ensure longevity, and if the need arises, repairs and spare parts are a top priority.